Arielle Ford, the nationally recognized publicist that helped launch the careers of Deepak Chopra, Jack Canfield, Mark Victor Hansen, and Neale Donald Walsch.

Do It For Me

You've decided you're going to hire a publicist--great. It's a wise investment. Even so, there are some things you should know before you go out and shop around. Educate yourself so you know what's going on in a PR campaign. It's worth a small investment of your time to know what goes on behind the scenes so you know what's behind the curtain. Here's the quickest way to know who's a good match when hiring a PR firm or a freelance publicist: ask them what results they've gotten recently and match it to the results you want.

If you want national TV exposure and your PR firm is producing article placements with small circulation magazines, it's not going to be a match--and you'll pour money down the drain, only to be disappointed in the results you get. Likewise, if you're wanting local radio, TV, and newspaper coverage and you hire a top PR firm that produces national placements for their clients, you're going way overboard--and probably way over the budget that you need to spend to get the results you want. It's not just about choosing the BEST publicist or PR firm--it's about choosing the best one for you.

My PR firm, Wasabi Publicity, only takes on clients that are committed to making a difference. We specialize in positioning our clients as experts in a particular field and getting top tier national media placements for them. If you'd like to sort out if we're a match for you, please contact us at (828)749-3548.

If we're not a match, we have a ton of really great publicists in our network that we can recommend.